Amazon has announced its plan to introduce advertisements into its Amazon Prime Video streaming service in 2024. This strategic move is aimed at supporting the growth of its business and investing in more engaging content. The company promises that there will be fewer ads compared to other streaming TV services and traditional television.
Expanding Prime Service and Amazon Prime Video
Amazon’s Prime service is expansive and fast, with over 300 million items available for free Prime shipping and millions of popular items with free Same-Day or One-Day Delivery. In the first half of the year, Amazon delivered over 1.8 billion items to U.S. Prime members the same or the next day.
The company continues to heavily invest in Prime Video, offering a wide selection of movies, and series, including Amazon Originals, and live sports. MGM Studios, now under the Amazon umbrella, has been recognized with 68 nominations at the Primetime Emmy Awards.
Pricing and Rollout of Ads
The ads in Prime Video content will debut in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year. Prime members won’t see changes in membership pricing in 2024. Amazon will also introduce an ad-free option for U.S. Prime members at an additional USD 2.99 (Rs. 248 approx.) per month.
Prime members will receive advance notification via email about the introduction of ads in Prime Video and how to opt for the ad-free option if desired.