In a significant move to enhance the Over-The-Top (OTT) entertainment experience for its subscribers, Tata Play Binge has announced the addition of Apple TV+ to its aggregated platform. This collaboration marks a major upgrade in OTT entertainment, making Apple TV+ accessible across various devices including Mobile devices, Smart TVs, Desktops, Laptops & Tablets, the Web, and Binge+ Set-Top Box.
Tata Play Binge Expands its OTT Entertainment Offering
To communicate this new proposition, Tata Play Binge has rolled out a new campaign featuring Bollywood’s power couple, Saif Ali Khan and Kareena Kapoor Khan. This campaign is expected to create a buzz among the audience and attract more subscribers to the platform.
Pallavi Puri, Chief Commercial and Content Officer at Tata Play, expressed her excitement about this collaboration. She said,
“This collaboration with Apple TV+ is a testament to our commitment to bring to our viewers the very best of content in the world. Apple TV+ features premium, high-quality series and films that are available across devices for all kinds of viewers.”
Echoing her sentiments, Oliver Schusser, Apple’s Vice President of Apple Entertainment Services & Beats said,
“We couldn’t be more excited that Tata Play Binge subscribers in India will be able to enjoy the acclaimed series and movies on Apple TV+. Apple TV+ is home to incredible shows and films from the world’s best storytellers, and we’re so glad that Tata Play Binge customers can watch on the Apple TV app across all their favorite devices, including the Tata Play Binge+ Set Top Box.”
This partnership between Tata Play Binge and Apple TV+ is expected to redefine the OTT entertainment landscape in India by offering a diverse range of content to viewers.