boAt Nirvana Ion Bluetooth Earbuds Surpass INR 200 Crore ARR, Emerging as a Powerhouse in Indian Personal Audio

boAt Nirvana ION

boAt, India’s leading audio wearable brand, proudly announces that its in-house platform-based ‘Nirvana Ion’ Bluetooth wireless earbuds have achieved an Annual Run Rate (ARR) exceeding INR 200 crores, solidifying its position as one of the most successful personal audio products (TWS) in India.

The boAt Nirvana Ion stands out with its feature-rich design, offering exceptional value for both Indian brands and consumers. Developed by boAt Labs, the product is a testament to innovative design and strategic collaborations with global technology partners, component suppliers, and value engineering, ensuring top-notch features.

boAt Labs, housing an in-house R&D facility, boasts a dedicated team of 80+ engineers from diverse backgrounds. They have successfully addressed an underserved market, producing indigenous TWS form factors like the Nirvana Ion and Airdopes Flex 454. The team takes control of the entire design and development process, from hardware and firmware to app platforms, ensuring an innovative and aesthetically appealing product that meets the highest quality standards.

The team at boAt Labs has focused on sound optimization, introducing crystal bionic sound effects, personalized sound, spatial sound, and HiFi DSP. The breakthroughs in product conceptualization and designs are further enhanced by a robust ‘Automation Test Jig’ (ATJ) setup developed in-house.

Driven by a clear vision to bring global tech innovations to India, boAt has collaborated with strong global tech partners from the USA, Germany, France, Israel, and Sweden. The R&D investment has democratized premium features such as in-ear detection, ANC, multi-device connectivity, Fast Pair, and app support in products like Flex 454.

Looking ahead, boAt is gearing up to launch over 20 personal audio products at various price points in the next six months, reaffirming its commitment to meeting the dynamic needs of the Indian market and elevating its R&D capacity in the coming years.

“We are committed to investing heavily in our in-house R&D, HW, and SW design and engineering capabilities and developing an ecosystem in India. This investment will enable us to design and build innovative products that meet the needs of our customers and help us to achieve our vision of becoming a global leader in personal audio and wearables.”

said Sameer Mehta, Co-Founder and CEO, boAt.

“We at boAt Labs made a significant achievement in enabling the cutting-edge technology innovation for the Hearables products like Nirvana Ion and Flex 454. We will continue to innovate the best R&D platform to design and develop the indigenous advanced product like Nirvana Ion with innovative first-of-its-kind features backed with technological advancements from global tech partners at an affordable price for Indian consumers.”

said Naveen M Hiremath, Head boAt Labs (R&D).


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