In line with Hisense’s global brand culture, Hisense, the global leader in consumer electronics and home appliances, is thrilled to announce the appointment of Ravindra Jadeja, the renowned cricketer and all-rounder, as its brand ambassador for the Television, AC, and Refrigerator categories. This strategic partnership marks a significant milestone for Hisense, as Ravindra Jadeja becomes the company’s first ambassador in the Indian market.
Hisense’s dedication to excellence, versatility, and innovation is reflected in this collaboration with Ravindra Jadeja, who is celebrated for his exceptional all-round abilities in cricket. Just as Jadeja excels in various facets of cricket, Hisense offers a comprehensive selection of products, ranging from cutting-edge televisions to energy-efficient air conditioners and dependable refrigerators. This partnership represents a mutual commitment to versatility and excellence that resonates with consumers nationwide.
Hisense’s Strategic Partnership with Ravindra Jadeja
The association between Hisense and Ravindra Jadeja goes beyond endorsing products. It is a strategic move by Hisense to strengthen its presence in the Indian market and connect with consumers on a personal and meaningful level. By incorporating a sports icon like Ravindra Jadeja into its brand ambassador portfolio, Hisense aims to create a profound impact in the minds of young and aspirational consumers.
“We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the Television, AC, and Refrigerator categories. This announcement is strategically timed with the cricket World Cup starting in India soon, and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers.”Pranab Mohanty, CEO of Hisense India
Ravindra Jadeja also shared his excitement about the collaboration, stating, “I am honored to be the brand ambassador of Hisense, a brand that shares my passion for excellence and innovation. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.”
Unveiling the Consumer Engagement Program: Win a 4K Hisense Smart TV
To celebrate this partnership, Hisense is rolling out its campaign, “Perfecting the Perfection,” featuring Ravindra Jadeja in her first appearance with Hisense products like televisions, ACs, and refrigerators. As part of the consumer engagement program, participants have a chance to win a 4K Hisense Smart TV.
This collaboration between Hisense and Ravindra Jadeja marks the beginning of an exciting journey that promises to bring innovation, excellence, and versatility to Indian households. With the festive season approaching, Hisense is ready to introduce a slew of new and innovative TVs like the U7K, U6K, and E7K, bringing the stadium experience to homes for enjoying the upcoming cricket World Cup.
In conclusion, the partnership between Hisense and Ravindra Jadeja represents a strategic move by Hisense to strengthen its presence in the Indian market. With a shared commitment to excellence and innovation, Hisense aims to connect with consumers on a personal level and bring the stadium experience to their homes. Don’t miss the chance to win a 4K Hisense Smart TV in the exciting consumer engagement program.