We are thrilled to present an exclusive interview with Mr. Rajiv Kumar, Founder, and Mr. Vinay Saini, Co-founder of Dream Ticket. This dynamic duo embarked on a mission in June 2018, aiming to bring joy and happiness to the daughters and wives of low-income groups through the gift of gold and diamond jewellery.
Dream Ticket has rapidly made its mark in the industry, with a remarkable investment of Rs 82 lakh and a dedicated customer base exceeding 4,500 through their innovative mobile apps. Currently operating three physical stores in Delhi, namely in Bawana, Holambi, and Shahabad Diary, Dream Ticket is poised for expansion across India. Notably, their revenue in the past three years has grown impressively, reaching Rs 1.35 crores (FY 2022-23), Rs 74 lac (FY 2021-22), and Rs 55 lac (FY 2020-21).
At the heart of Dream Ticket’s success lies a groundbreaking online subscription-based, group-buying business model designed to empower lower-income families in acquiring gold and diamond jewellery. By forming groups of 10 to 15 subscribers, Dream Ticket offers a hassle-free experience through their mobile app, eliminating the need for physical store visits.
Here’s how it works: Each subscriber commits to a fixed number of months and pays a monthly subscription fee, all conveniently managed via the Android app. Every month, Dream Ticket’s custom software selects a lucky customer who then has the opportunity to purchase gold or diamond jewellery of their choice using the accumulated amount from their subscription tenure.
Join us as we dive into the captivating journey of Dream Ticket, exploring their vision, accomplishments, and plans for future expansion. Get ready to discover how this remarkable startup is transforming the way gold and diamond jewellery is accessed, ensuring that dreams come true for those who aspire to own these precious treasures.
What is Dream Ticket?
Dream Ticket is a startup company, which has come up with a unique online, subscription-based group-buying business model designed to make the purchase of gold and diamond jewellery more accessible to low-income groups. The concept involves forming a group of 10 to 15 subscribers who subscribe for a fixed number of months by paying a fixed monthly subscription, through an Android App on their mobile phones (hence, no need to visit any store). Each month a new name of a customer is pulled out through their custom software and that person can buy gold/diamond jewellery of their choice of the total amount that he/she will pay till the end of their subscription tenure.
How did you come up with an idea to start Dream Ticket?
As I come from a humble background, I had a desire to gift my wife a diamond ring on her first birthday after our wedding. However, with only Rs 10,000 in hand and a ring costing over Rs 55,000, I struggled to find a feasible option despite exploring various jewelry shops. Most of the stores had sales promotions and discounts, but they asked for full payment upfront. As my wife’s birthday was only five months away, taking a loan with high-interest rates or processing fees was my only option but not feasible. Unfortunately, I was unable to fulfill my wish and missed a precious moment in my & her life. This emotional conflict lasted for years.
This incident kept haunting me. And I thought that there must me many husbands/fathers like me, who want to give gifts to their wives/daughters. After surveying 1500 people from low-income groups, I discovered that 645 of them had also experienced similar unfulfilled wishes. With over 400 million people in India living in this social segment, I felt compelled to solve this unseen problem in society and hence, came up with Dream Ticket.
What sets you apart from your competitors?
Dream Ticket is one-of-its kind business model, which enables customers to amplify their purchasing power by 10-15 times through a group subscription model. Unlike traditional approaches followed by other jewellers that emphasize 100% cash payment, Dream Ticket disrupts the market with a credible and transparent business model that prioritizes the ease of buying for low-income individuals. Jewellers may adhere to a cash-only approach, however, Dream Ticket’s innovative solution empowers people to make purchases according to their desires and preferences.
Dream Ticket’s USP
Dream Ticket significantly enhances the purchasing power of its subscribers, multiplying it by 10-15 times. With a BIS hallmark license in place, we ensure to exclusively deliver hallmark jewellery to our customers. By providing a seamless buying experience, we eliminate the need of subscribers to worry about promotional sales, discounts, or buy-back offers. Subscribers can confidently make their purchases with 10% cash in hand not 100% cash without any concerns, enjoying the convenience and peace of mind that Dream Ticket offers.
We offer 100% customized jewellery to our customers, which they choose within their budget. We have third party agreement with jewellery manufacturers to manufacture the design as per our customers’ preference. Our internal team care of logistic & delivery to customer.
What are your future Plans?
We have three physical stores as of now in Delhi – in Bawana, Holambi & Shahabad Diary. We are now planning to raise funds for expansion across India, starting with 30 offices in Delhi.
In conclusion, Dream Ticket’s unique online, subscription-based group-buying model has revolutionized access to gold and diamond jewellery for low-income families. By empowering subscribers to amplify their purchasing power and choose customized jewellery within their budget, Dream Ticket has made dreams a reality.
With a commitment to customer satisfaction and transparent practices, Dream Ticket stands out from its competitors. Their focus on delivering BIS hallmark jewellery and eliminating the need for 100% cash payment sets them apart in the market.
As Dream Ticket plans for nationwide expansion, starting with 30 offices in Delhi, their vision of bringing happiness and joy to more individuals remains strong. Stay tuned as Dream Ticket continues to transform the jewellery-buying experience, making it more accessible and fulfilling for everyone.
We extend our gratitude to Mr. Rajiv Kumar and Mr. Vinay Saini for sharing their inspiring journey and insights. Dream Ticket’s unwavering dedication to making precious jewellery attainable for all is a testament to their success and the impact they are making in society.
Keep an eye out for more updates as Dream Ticket continues to create opportunities and bring smiles to faces, one subscription at a time.