On September 16, in celebration of National Cinema Day, theaters all over India, including those that are members of the Multiplex Association of India (MAI), will offer tickets at a flat rate of 75. Moviegoers who have to shell out between two hundred and three hundred yen for a single ticket are going to be taken aback by this news. The announcement comes just a few days after movie theaters across the United States announced that they would celebrate National Cinema Day on September 3 by lowering ticket prices to as little as $3 in honor of the occasion.
Why do we celebrate National Cinema Day every year?
As a way of saying “thank you” to moviegoers, the owners of the theaters are throwing parties to commemorate the successful reopening of their businesses following the COVID-19 outbreak.
Those individuals who have not yet resumed their normal theatergoing behavior as a result of the pandemic are one of the groups that the theaters hope to attract with the help of this initiative.
The one-day-only discount will be offered at over 4,000 different theaters that are taking part in the promotion.
Tickets for Brahmastra can be purchased for ₹75
People will have the opportunity to watch new movies such as Brahmastra, which stars Ranbir Kapoor and Alia Bhatt, for the low price of 75 on National Cinema Day.
The movie will be in theaters starting on September 9, and for the first week after its release, tickets will be offered at the standard price before experiencing a drop for just one day.
The Origins of the National Movie Theater Day
This one-of-a-kind endeavor got its start with the intention of jogging people’s memories about how entertaining it is to go to the movies. If everything goes according to plan, National Cinema Day may evolve into an annual tradition similar to that of Black Friday.
Will the price of the tickets really be ₹75 ?
Although beginning September 16, theaters in India will charge a flat rate of 75 for each film, third-party apps and websites that stream movies online may charge additional fees or taxes.
For example, in addition to the price tag of 75, BookMyShow is still required to charge additional fees for using the internet as well as the GST. Moviegoers who want to get the most out of their money can choose to stand in line, just like in the good old days.
The movie industry has been harmed by the widespread adoption of streaming services, and movie theaters are bearing the brunt of this financial burden.
The box office success of recent films such as Top Gun: Maverick, starring Tom Cruise; Doctor Strange in the Multiverse of Madness; Jurassic World Dominion; Minions: The Rise of Gru; and Thor: Love and Thunder (with ticket sales numbers that are well over $3 billion) has given theatre owners hope, and they want to capitalize on that hope.