HomeNewsboAt manufactured about 1 Million Made in India units

boAt manufactured about 1 Million Made in India units

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One million made-in-India units were successfully manufactured in a single quarter under the Rock in India campaign by Imagine Marketing Limited, India’s #1 earwear brand* (also known as “Imagine Marketing” or “boAt”). Through the campaign, boAt showcases how it supports both “Make in India” and “Rock in India.”

To celebrate, boAt has launched the Rock in India campaign, which showcases the devotion and meticulousness of unsung heroes in designing and producing each product. BoAt praises the factory’s symphony by combining it into a piece that mirrors India’s hustle and zeal. It revolutionised India’s music scene.

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India is pursuing the Make in India ideal. In 2022, boAt partnered with Dixon Technologies to manufacture Bluetooth-enabled hearables in India. They launched India’s first TWS. By engaging new Indian vendors, BoAt intends to diversify its supply base and boost the supply chain’s robustness. With a bigger network of suppliers, boAt hopes to increase production to meet demand from Indian customers.

The Make in India project and the Production Linked Incentive Scheme have supported firms like boAt by enabling viable local manufacturing choices to minimise supply chain interruption, cut logistical costs by bringing manufacturing closer to the point of use, and produce economies of scale.

Since the first quarter of FY 2022, a considerable quantity of boAt Rockerz, Bassheads, Airdopes, and accessories (including cables and power banks) have been manufactured in India.

boAt made in India devices

Bassheads 100, Bassheads 192, Bassheads 225, Rockerz 255 Pro, Rockerz 235v2, Airdopes 131, Airdopes 101, Airdopes 441, power banks, charging cables, and power bricks are offered under “Make in India.”

CEO of Imagine Marketing Limited, Vivek Gambhir, commented on the partnership announcement

As India rings in its milestone 75th year, we at boAt are delighted to have achieved the milestone of manufacturing one million Made In India products in Q1 FY23 alone. It is a testimony to the love we have received from our loyal customers. The dream of ‘Make in India’ has entrenched itself into the roots of every Indian’s mind. We have witnessed a strong vocal for local sentiment among Indian consumers, and the market dynamics now favour local home-grown brands. On their part, Indian brands have dived head first into converting the Make in India dream into a reality.

By 2025, Indian brands are projected to drive 35-40% of the hearables market and 25-30% of the wearables market, by value, due to their agility in catering to the expectations of consumers. The Government of India’s Make in India project and Production Linked Incentive Scheme have further supported this, by allowing for viable local manufacturing options to minimize the risk of supply chain disruption, reduce logistics costs by bringing manufacturing closer to point of use, and create economies of scale which would further reduce cost.

With our understanding of the market and consumers, we are keen on further supporting the Indian manufacturing system and capitalising on the Make in India movement towards a bright Aatmanirbhar future.”


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