Today, Flipkart announced the launch of Flipverse, a metaverse space where users can browse products in a photorealistic virtual location and shop on the Flipkart App, in collaboration with eDAO, a Polygon-incubated company that designs and launches global art, media, and entertainment IPs at scale into the world of Web3.
With access to their favourite brands, Supercoins, and digital collectibles, consumers will be able to enjoy gamified, interactive, and immersive shopping experiences in the digital world thanks to Flipverse, which was built using eDAO’s ground-breaking Web3 tech stack.
Flipverse by Flipkart
The launch’s goal is to “flip” the shopping narrative, enabling customers to interact more directly with their preferred brands in a metaverse where communication is two-way. Flipkart’s recently released platform, FireDrops, which can be accessed from the e-commerce platform’s app, will have Flipverse available on it.
With the help of Flipverse, a variety of brands will be able to develop original product introductions, discovery, and engaging user experiences. Brands will be able to generate and create their metaverse-ready digital twins in the virtual world thanks to this at the same time.
The digital twin can then use brands’ products, take advantage of promotions, and win digital collectibles that open up exclusive opportunities.
Numerous companies will take part in this edition, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, and Butterfly India. Phase one of Flipverse is a one-week-long Android-only experience. The goal is to introduce Flipverse to millions of users and help lead in the age of online shopping.
Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, said,
“The future growth of e-commerce will be influenced by the immersive technologies of today, and Metaverse is one of the significant revolutions in this arena with immense potential. The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India. By providing customers with access to their preferred brands, offers, SuperCoins, and digital collectibles, we are aiming to improve their shopping experiences in a virtual and immersive setting.”