According to a new report by Strategy Analytics, the percentage of the tablet market that is held by Android devices has dropped below 50 percent for the first time in ten years. This occurred because consumers are looking for premium and detachable tablets from Apple, Windows OEMs, and, to some extent, Samsung.
In spite of rising prices and limited availability, consumer demand for tablets is still higher than it was before the pandemic.
On the other hand, growing pressures on the macroeconomy, deteriorating sentiment among consumers, the ever-evolving threat posed by COVID, and a protracted conflict between Russia and Ukraine could make the second half of the year significantly more difficult.
The two factors of inflation and hybrid work create a remarkable dynamic in which wealthy consumers continue spending on premium devices, while average consumers pull back on spending in lower tiers, according to Eric Smith, Director of Connected Computing. “The two factors of inflation and hybrid work create a remarkable dynamic in which wealthy consumers continue spending on premium devices.”
In addition, the majority of purchases made by average consumers are for detachable tablets, rather than tablets whose sole purpose is to satisfy their desire for entertainment.
According to Smith, “all of the leading vendors now have detachables in their product lines, spanning implementations on five different operating systems.”
Samsung led the Android market with a 13 per cent year-on-year decline in Q2 2022 to 7.1 million units.
In the second quarter of 2022, Apple iPadOS shipments (sell-in) totaled 14.8 million units, which was a decline of 7 percent year-on-year.
In the second quarter of 2022, Samsung led the Android market despite the fact that the number of units sold by the company fell by 13 percent year over year to 7.1 million.
Despite a 25 percent year-on-year decline in shipments to 3.5 million units, Lenovo regained its position as the third largest tech company in the world during the second quarter of 2022.
“The demand for Android tablets dragged down market performance, despite the fact that every other operating system outpaced the 15 percent decline in market size. Apple had a more affluent customer base than Android, which helped them, but supply issues prevented them from meeting even more demand than they did during the quarter “said Chirag Upadhyay, industry analyst.