Google has now introduced a new Reject All option to the cookie consent banners that have become common on European websites after being slammed with a very hefty €150 million fine by regulators earlier this year.
According to firm, the change is due to a shift in how regulators who interpret European legislation requiring these banners explain how to comply with them, as well as a specific directive from France’s Commission Nationale de l’Informatique et des Libertés (CNIL).
Google Reject All option
Only two buttons related to cookies are actually accessible on the cookie consent banner: “I Accept” and “Personalize.” But nevertheless, in the hereafter, there’ll be three choices: “Accept All, Reject All, and More Options.” The renaming of buttons and the inclusion of a new one does not affect the options given to users, but it makes rejecting all cookies faster and easier. Rather than specifying several options, all it takes is a single button click.
The company announced it has begun rolling out the new cookie banner in France and will shortly extend it to all Google users in Europe, the United Kingdom, and Switzerland. Users who are not signed in to a Google account or who are using incognito mode will see this cookie prompt. If you’re logged in, go to Google’s “Data & Privacy” page to check and update your tracking preferences.
Announcing the update, Google product manager Sammit Adhya, wrote in a blog post,