Google has announced that the Glass Enterprise Edition 2 will no longer be sold, with support ending later this year. Google Glass was introduced as a consumer product in 2013, but it failed to gain traction.
As a result, the company repositioned the augmented reality (AR) product as a business and industrial solution. The Glass Enterprise Edition lineup was updated in 2019 with a second-generation update based on the Snapdragon XR1 hardware platform.
Google Glass Enterprise Edition sales and support are no longer available
According to an update on the Google Glass website, sales of the Google Glass Enterprise Edition have been discontinued as of March 15. While the tech titan will continue to support existing customers until September 15, 2023, there will be no software updates. Customers will be able to receive replacement devices only until the deadline.
Third-party developers can continue to update their business-specific applications, and existing headsets will continue to function normally. The “Meet on Glass” app, on the other hand, may stop working after September 15, as it is only guaranteed to work until that date.
Google is concentrating its efforts on AR headsets
The Google Glass line-up was discontinued at an interesting time, as the platform was recently granted early access to a new companion app for testing deeper integration with Google’s Pixel phones. Integration with popular Google apps and services such as Google Tasks, Google Translate, and Google Camera was included in this preview.
Google, on the other hand, has been focusing on Android-powered AR headsets, with reports indicating that they are developing smart ring controls similar to those seen on North’s Focals (a company that Google acquired). The company even demonstrated an in-progress live transcription and translation feature on AR smart glasses at their I/O conference last year.
Google announced the discontinuation by saying:
Thank you for over a decade of innovation and partnership. As of March 15, 2023, we will no longer sell Glass Enterprise Edition. We will continue supporting Glass Enterprise Edition until September 15, 2023.
