The company has unveiled a new logo as part of the celebrations for Google Play’s ten-year anniversary. The colors of the Google Play logo have been subdued to be more in line with the hues of green, yellow, blue, and red that are used for many of Google’s other services. This is the most obvious change. The logo’s overall shape hasn’t altered significantly, though. Although it’s a relatively small change, it complements the new Chrome logo that was unveiled earlier this year.
“We’re introducing a new logo that better reflects the magic of Google and matches the branding shared by many of our helpful products,” said Tian Lim, vice president of Google Play. “Search, Assistant, Photos, Gmail, and more.” We’re unveiling a new logo that more accurately captures Google’s magic and harmonizes with the branding of many of our practical products. The new logo and iconography help mark the tenth anniversary of the Google Play store, which was renamed from the Android Market in 2012.
“A decade later,” claims Lim, “Google Play is used every month by more than 2.5 billion people in more than 190 countries to discover apps, games, and digital content.” This demonstrates Google Play’s ongoing success. Additionally, more than two million developers work with us to expand their businesses and engage with clients all over the world.
The company is also raising the value of Google Play Points to mark the ten-year anniversary of Google Play. You can earn 10 times as many points for purchases if you activate the points booster, which has start dates that vary by country. This covers the vast majority of the things that can be bought using the app.