HomeNewsHardik Pandya invests in Consumer Foods Brand “Yu”

Hardik Pandya invests in Consumer Foods Brand “Yu”

Hardik Pandya has been announced as the investor and brand ambassador for the Chef Crafted Instant Foods brand Yu, according to recent news. Hardik and Yu have formed a long-term partnership to promote the brand both domestically and internationally.

Yu, a company co-founded by Bharat Bhalla and Varun Kapur, is revolutionizing the packaged food industry by offering healthier meal options made with 100% natural ingredients and absolutely no preservatives. In a recent announcement, the brand revealed that it has expanded its product line to include 14 SKUs across various categories such as Pasta, Cup Noodles, Hakka Noodles, Oats, and Halwa. What’s more, all of these products can be prepared in just 5 minutes by adding boiling water. In October 2022, a homegrown brand successfully concluded its Series A fundraising round, which was spearheaded by Ashish Kacholia and the Asian Paints Family.

In a major announcement, Yu has revealed that it will be launching its first-ever brand campaign during the upcoming IPL 2023 season. Indian cricket star Hardik Pandya is set to lead a new campaign for Yu, promoting the brand’s packaged foods that are crafted by chefs and made without preservatives. The campaign aims to appeal to health-conscious young people who don’t want to compromise on taste or convenience. Yu has recently launched a new line of EASY Meals that prioritize health and wellness. These meals are made with 100% natural ingredients and are packaged in a way that preserves their aroma, taste, and nutritional value.

Indian cricketer Hardik Pandya has praised the exceptional work done by Bharat and Varun at Yu. Remarkable achievement: Packaged foods made without chemicals or preservatives that taste as good as fresh. In the world of packaged food, Yu is making waves with its diverse range of products and strong focus on purpose-driven values. Yu has gained a new partner who is excited to promote its nutritious and wholesome easy meals that are both healthy and delicious. “MAKE In INDIA for the World!” – A 100% Homegrown Brand that people are proud to be a part of.

In just 18 months, Yu has achieved great success by expanding its distribution channels. The company has managed to reach over 4,000 offline stores, as well as all e-Com and Q-Com platforms across India. Additionally, Yu has established a presence in over 100 institutional campuses and has even expanded its reach to international markets such as South Africa, the US, and Singapore. Yu, a brand with a distinctive product range, has been recently added to the list of airlines SpiceJet and Akasa Air. This makes Yu one of the newest brands to be onboarded by these airlines. Yu, a fast-growing food company, has reported impressive customer traction and revenue growth. In just six months, the company has more than doubled its revenue and is projected to sell nearly 2 million bowls in the first quarter of the fiscal year 2024.

Founders Bharat Bhalla and Varun Kapur have announced their partnership with Hardik to create a new and innovative consumer brand in the instant food category. They expressed their excitement about this collaboration and their shared vision for the future. Yu has announced that Hardik has been chosen as the brand ambassador to promote awareness among consumers about the harmful effects of chemicals and preservatives in products. As a youth icon, Hardik is expected to encourage a shift in consumption patterns towards healthier alternatives. Indian cricketer Hardik Pandya has been selected as the perfect fit for a brand’s core values and mission due to his strong passion for health and wellness. Yu expresses confidence in its partnership with Hardik, expecting it to greatly expand the company’s reach across various channels and demographics.

Yu’s integrated facility in Gurugram, spanning 24,000 sq. ft., has received certification from both UK FSSC 22000 and US-FDA. Brand’s Team Grows to Over 100 Employees Across Various Functions In a recent move, the company has expanded its product line to include Ready to Cook options. Among these new offerings is the Instant 5 mins Hakka Noodles, which includes steamed noodles, vegetables, sauce, and chili oil. This launch follows the company’s successful introduction of Ready to Eat pastas, noodles, oats, and halwa in both vegetarian and non-vegetarian varieties. Brand plans to introduce 8-10 new products in the next year to expand its current product range.

Yu, a startup, has secured investments from notable figures such as public market investor Ashish Kacholia, Asian Paints Promoter Group’s Manish Choksi, the Government of India’s DPIITs Start Up India Seed Fund, and SEBI registered AIF Capitar. In breaking news, a company has announced that it has doubled its production capacity and is currently expanding its omni channel distribution network throughout India.

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