The India Cellular & Electronics Association (ICEA) has announced that it has signed an agreement with boAt as the “industry partner” for the Centre of Excellence based on Li-ion products (Post Cell) at CDAC, Noida. boAt recently raised Rs. 500 crore from a Warburg Pincus affiliate.
This will improve the electronics industry’s competitiveness and growth by closely collaborating with key stakeholders, including the central and state governments, to build a robust electronics industry with global acclaim and an innovative market environment for the country.
This CoE is proposed for three years, with the goal of achieving self-sufficiency during the project’s duration. Products (such as the neckband, Bluetooth speakers, power banks, and power adapters) would be designed in this COE by the company and other industry R&D partners.
boAt will work with ecosystem partners, EMS partners, vendors, component suppliers, and distributors in India to design, develop, and test the products listed.
ICEA says that it makes sure that component and sub-assembly manufacturers support and take part in the CoE. Without them, product development would not be complete.
The Center of Excellence is a facility instilled to offer the design and development of mobile add-on products, as well as testing and consultancy services, for the growth and development of the industry (including MSMEs) in Uttar Pradesh and other states in India.
ICEA Chairman Pankaj Mohindroo stated:
According to Ramashish Ray, CEO of the Centre of Excellence, :
Sameer Mehta, co-founder and Chief Product Officer at boAt’s parent company, Imagine Marketing Limited, said: