Mark Zuckerberg, CEO of Meta, announced that the company is introducing a new searchable and dynamic map experience on Instagram.
The improved map experience will allow users to browse local places that are frequently labelled and filter location results by specific categories, such as restaurants, cafés, and beauty salons. Posts were the only thing available on Instagram’s map prior to this.
Thanks to the most recent update, users may now search the map, use filtering options, and move the map around to see what’s around. According to Meta, the updated map is currently viewable on Instagram.
Customers are reportedly given a more immersive experience by the new searchable map when they learn about well-known locations and businesses in the area through tagged posts, articles, and guides. You can find related areas on the map by searching for particular hashtags. Zuckerberg announced the news in an Instagram post with the caption, “We’re introducing a new searchable map on IG today.”
You may now browse popular nearby local businesses by category. You might discover a new location by clicking location tags in stories or in postings on your feed. You can search for a city, neighbourhood, or area by name on the Explore page as well. Additionally, Instagram claims that hashtag searches can be used to locate local hashtags.
During the announcement of the new searchable map, Google Senior Vice President Prabhakar Raghavan casually mentioned that younger people are increasingly using apps like Instagram and TikTok to find new things instead of Google Search or Maps.
He made the point that young people want to explore content in novel and interesting ways rather than by typing in keywords. By adding location discovery to its app, Instagram might be able to take away more of Google’s core services by making maps easier to use and more dynamic.