In a thrilling collaboration between Versuni (formerly known as Philips Domestic Appliances), renowned chef Ranveer Brar, and tech guru Rajiv Makhni, the world was introduced to the latest innovation in kitchen appliances – the see-through cooking window Philips Airfryer. The event, held in partnership with Croma, India’s trusted electronics retailer, was nothing short of spectacular as the ‘Cooking Gadget of the Year’ was revealed in a head-to-head showdown.
A Culinary Face-Off
Chef Ranveer Brar and Tech Guru Rajiv Makhni took center stage, captivating the audience with their exceptional skills. Tasked with preparing the same dish, each chef unknowingly relied on their personal favorite cooking gadget. The moment of truth arrived as they unveiled their secret weapons – and to everyone’s astonishment, both culinary maestros had independently chosen the remarkable new Philips Airfryer as their ultimate cooking companion.
Empowering Consumers with Innovation
Ms. Pooja Baid, Marketing Head of Philips Domestic Appliances India Ltd, expressed her excitement about this collaboration, stating, “Philips empowered Indian consumers with the first-ever Airfryer over 10 years ago. Today, it gives us immense pride to see it becoming the gadget of choice for those looking to bring a positive shift in their lifestyle through healthier eating habits and effortless cooking.” She extended her gratitude to Croma for their partnership and emphasized the overwhelming response from consumers who have embraced the innovation and features of the new Philips Airfryer.
Mr. Avijit Mitra, MD & CEO of Croma Infiniti-Retail Ltd, echoed the sentiment, stating, “Croma’s endeavor has been to introduce cutting-edge technologies and electronic gadgets to our discerning customers. In the fast-evolving space of kitchen appliances, it is paramount for us to bring the latest advancements to our valued customers. We are thrilled to partner with Philips to launch their latest Airfryer, which is another big innovation by the pioneers of this category.”
Introducing the Philips Airfryer HD9257/80
The all-new Philips Airfryer HD9257/80 is loaded with advanced features that make it the ultimate kitchen companion. With 14-in-1 cooking functions, users can fry, bake, grill, roast, dehydrate, toast, defrost, reheat, and more. What sets it apart is the groundbreaking see-through cooking window, offering users a futuristic design and the ability to monitor their food throughout the cooking process.
Equipped with a user-friendly touchscreen and 7 presets for specific types of cooking, the Philips Airfryer ensures ease of use. The Rapid Air Technology allows for crispy exteriors and tender interiors with minimal or no additional oil. To enhance the cooking experience further, the NutriU App provides access to a wide range of recipes, inspiring users to explore new flavors and techniques in the kitchen.
Availability and Pricing
The Philips Airfryer HD9257/80 is now available for purchase at Rs. 15,995 across key modern trade outlets and the Philips Domestic Appliances e-store.