Netflix has announced that it will launch a new lower-cost ad-supported plan in 12 countries in November, following confirmation earlier this year and a partnership with Microsoft. Like the Basic plan, it lets you watch videos in 720p/HD quality on one supported phone, tablet, computer, or TV at a time, but it has ads.
Netflix ad-supported launch will be in 12 countries
- Netflix claims that it will show an average of 4 to 5 minutes of ads per hour, which may vary depending on the title.
- According to the company, an ad can last 15 to 30 seconds and can be skipped or paused. It will not display advertisements in kids’ profiles or games.
- The plan will not allow you to download titles.
It will give advertisers broad targeting capabilities based on country and genre (for example, action, drama, romance, and sci-fi).Advertisers will also be able to avoid having their ads appear on content that is inconsistent with their brand (e.g., sex, nudity, or graphic violence). Starting in the first quarter of 2023, Netflix has partnered with DoubleVerify and Integral Ad Science to verify the viewability and traffic validity of its ads. Nielsen will use its Digital Ad Ratings (DAR) in the United States beginning in 2023 to help advertisers understand how Netflix can reach their target audience.
Pricing and Availability
- The Netfix Basic with Ads plan costs $6.99 per month in the United States and will be available on November 3 at 9 a.m. PT.
- Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom will also have access to it.
- Netflix confirmed that it intends to roll out the plan in additional countries over time.
In India, Netflix offers a Rs. 149 mobile plan and a Rs. 199 basic plan, so we’ll have to wait and see how affordable the company’s ad plans will be.
