According to TheElec, Samsung Mobile Experience (MX) division has formed an internal application processor (AP) solution development team. Choi Won-joon, executive vice president and head of MX Development, will oversee the team.
According to the article, MX probably formed the AP solution development team in order to design their own processors. Samsung System LSI is already in a similar position. It makes logic semiconductors like Exynos, which are used in MX’s Galaxy phones.
According to sources, MX Business is forming its own equivalent team to either improve these Exynos CPUs for its Galaxy series or, more likely, completely design its own processors in the future.
Choi is a wireless chipset expert who joined Samsung’s mobile division from Qualcomm in 2016. The AP is the most important component of a smartphone because it handles data communication and computation. It governs the mobile device’s performance and power consumption. Samsung’s MX Business uses a variety of vendors for this, including Qualcomm, MediaTek, and Samsung System LSI.
However, issues with the Galaxy S22 devices’ performance were discovered earlier this year, necessitating the use of optimization software that purposefully limited their performance. Because of the poor performance of the Exynos chips used in the Galaxy S23, Samsung has decided to use only Qualcomm’s Snapdragon.
iPhone APs are routinely proven to outperform Samsung’s Galaxy. This is due to Apple’s use of custom-designed A-series CPUs. However, a Samsung official declined to comment on the matter.
