We’ve previously covered about the new colour called the Bora Purple coming to the Galaxy S22 smartphone and today Samsung has confirmed the same. Samsung Galaxy S22 now also comes with the all-new Bora Purple colour. Samsung says, “Bora” is the Korean word for purple and we designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, spark creativity and embrace individuality.
Samsung Galaxy S22 Bora Purple Colour Availability:
Samsung’s Galaxy S22 in Bora Purple will be available for purchase starting August 10 in India.
Story Behind Samsung and Purple Colour:
Every colour has its own distinct traits and history. Purple has long been one of the most popular. It’s a captivating color that combines the peacefulness of blue with the thrill of red to produce a unique energy that promotes warmth and optimism. It is welcoming and inclusive, and it values variety.
In that sense, purple represents the same things that Samsung Galaxy does: embracing uniqueness, challenging limits, and innovating ceaselessly under the idea of openness.
Many colors of purple have echoed through the ages in various ways, from light and fun to dark and bold — just as they have across Samsung’s palette. Purple has been a feature of Galaxy’s signature aesthetic since the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series, and the Lavender Z Flip 3.
Galaxy S22 Features:
Recall that the Galaxy S22 featured a 6.1-inch, 48-120Hz adaptive refresh rate, FHD+ Dynamic AMOLED 2X Infinity-O flat display. Depending on the market, these are powered by Exynos 2200 4nm 5G SoCs or Snapdragon 8 Gen 1 SoCs, and they have 3700mAh batteries that support 25W fast charging. The phone runs Android 12 with OneUI 4.1 and has an ultrasonic fingerprint scanner integrated right into the screen.
Regarding the new colour, said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics said,
“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice. Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”