Samsung Electronics today unveiled Samsung Space Tycoon (“Space Tycoon”); a digital playground integrated into the massively multiplayer online game Roblox. Utilizing alien characters from space and Samsung Electronics products, Space Tycoon is a virtual environment where users can create, play, and share experiences. Its design and functionality are inspired by the business simulation “tycoon” genre.
In order to give Gen Z customers an integrated, metaverse experience where they can design and use their very own Samsung products, Samsung developed this service specifically for them. Samsung wants to make it possible for Gen Z customers to interact with one another and experience the brand.
What is Samsung’s Space Tycoon?
Space Tycoon features three distinct play areas: the Mining Zone for gathering resources, the Shop for purchasing game items, and the Lab for creating products. The game is set in the Samsung Space Station as well as the research laboratory where alien characters conduct research on Samsung’s newest products.
In Space Tycoon, users can design different Samsung products, from Galaxy smartphones to different TVs and home appliances, as well as buy or upgrade game items, using the excavated resources. Starting with real-world products and giving them a makeover to become in-game gadgets allows users to express their creativity. For instance, users will be more creative with the Jet Bot vacuum cleaner changing into a hoverboard or The Sero lifestyle TV into a one-person helicopter. The foldable smartphone Galaxy Z Flip can also transform into a bag or a scooter.
Currently, more than 20 Samsung products are offered in the Shop, where customers can purchase items that randomly change color based on levels attained and are regularly updated with new product series.
The simultaneous launch of Space Tycoon in 14 languages will include Korean, English, Chinese, and Spanish. In the future, there will be more features added that allow users to communicate with one another, share their works, or go to exclusive virtual events. Additionally, as part of the #YouMake campaign, Samsung will host specific online activities through its website Samsung.com that are centered on coloring and collecting Samsung goods.
Regarding the introduction, Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics said,
“Space Tycoon is designed to be a playground where many customers can experience unlimited possibilities of virtual spaces. We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers.”