According to Reuters, Truecaller intends to extend its caller identification service to a number of messaging platforms, including WhatsApp. This action attempts to make it easier for users to spot suspected spam calls they receive online.
With over 350 million users globally, Truecaller is a global smartphone application that assists in identifying incoming calls and blocking spam. Its biggest market is India, where it has about 250 million users.
Advertising, subscription services, and verified business listings are just a few of the many ways the organisation makes money. Truecaller recently unveiled AI-powered SMS fraud protection in an effort to protect its subscribers from phoney text messages.
Truecaller’s Caller Identification Service to Soon Combat Spam Calls on WhatsApp
Telemarketing and fraud calls are becoming a bigger issue in India. The 2021 Truecaller research states that Indian users average 17 spam calls each month. The Indian telecom regulator gave Jio and Airtel instructions in February to implement AI filters to block telemarketing calls on their networks.
This action was taken in an effort to tackle the growing issue of unwanted marketing calls, which frequently result in harassment of consumers and invasions of privacy. Truecaller has discussed creating comparable solutions with telecom providers.
Alan Mamedi, the CEO of Truecaller, disclosed that the business is now testing an identification service for WhatsApp that will be made available worldwide later in May.
The ‘Stay Safe’ campaign has been launched by WhatsApp to inform users about online privacy and safety precautions. WhatsApp already uses spam detection technologies to identify and block problematic accounts.
Truecaller’s CEO, Alan Mamedi, told Reuters that
India has recently seen a rise in customer complaints about spam WhatsApp calls. A relatively recent trend in the business is telemarketers switching to internet calling. This suggests that the issue of spam calls has now moved to internet-based communication platforms and is not just a problem with traditional telephone networks.
Source – Reuters
