Twitter is testing Twitter Notes, a long-form blogging feature. The platform says users in the US, UK, Canada, and Ghana can access Notes on and off Twitter.
Twitter shared two GIFs demonstrating the feature. Users can click the “Write” tab to create a Note and embed it in a tweet. Notes are long-form posts that can include tweets, videos, and images.
TechCrunch’s report on Tuesday initially suggested (but now confirms) that Twitter is working on the feature. Jane Manchun Wong, an app researcher, shared screenshots of Twitter Notes in May. Users could format blog posts with pictures, links, and embedded tweets. Nima Owji, another app researcher, shared more screenshots of the same tool in April, showing options to share posts with followers or create standalone links for posts to share elsewhere online.
Long-form writing could change Twitter’s character, which has been defined by short-form writing (at first, tweets were just 140 characters in length, before doubling to 280 characters in 2017). Twitter is full of longer screeds in the form of tweet threads or screenshots of other articles or user writing (usually captured in the iOS Notes app).
Twitter could capture more value from long-form posts if it supported them. Publishing articles or notes on Twitter makes the text searchable and marketable. It could complement the company’s Newsletters feature. Twitter bought Revue in 2021 to compete with Substack and has integrated its newsletters into user profiles. The feature isn’t popular yet.