WhatsApp announced its integrated payment platform years ago, but it hasn’t gained the traction that other UPI-based services such as Google Pay, Paytm, and PhonePe have. WhatsApp is now using one of Google Pay’s old tactics to entice new users to use its payment feature – cashbacks. In a new campaign, WhatsApp Pay will give users “Rs. 11” up to 3 times if they send or receive money through the platform. There is no minimum transaction amount required, but in order to receive multiple rewards, users must transact with at least three separate users.
WhatsApp received some relief earlier this month when the National Payments Corporation of India, the payments body that oversees the popular payments protocol UPI, which WhatsApp uses, granted the messaging firm permission to expand the payments service to 100 million users, up from 40 million originally.
WhatsApp has outlined the requirements for receiving the cashback. When sending money to an eligible receiver, users must see a promotion banner or a gift icon within the app. They must have used WhatsApp for at least 30 days.
The below mentioned types of transactions are not eligible for WhatsApp Pay cashback:
- QR code payments are sent when you no longer see the promotion banner or gift icon in the app.
- Payments made in response to collection requests
- Payments are made by entering the recipient’s UPI ID.
- Payments made through third-party online apps using WhatsApp
- WhatsApp Business users are ineligible.
WhatsApp announced in a blog post that,
"We’re introducing a cashback promotion for selected WhatsApp users. If you become eligible for the promotion, you might see a banner within the app, or a gift icon when you’re sending money to an eligible receiver."
A WhatsApp official stated,
“We are running a campaign offering cashback incentives in a phased manner to our users as a way to unlock the potential of payments on WhatsApp. Offering safe, secure and easy-to-use digital payments is an important part of scaling India’s digital economy, and we’ll continue to drive awareness of payments on WhatsApp as part of our broader efforts to bring the next 500 million Indians onto the digital payments ecosystem.”