Meta-owned instant messaging app WhatsApp is venturing into the film industry. Earlier this week, the company announced its first original short film, “Naija Odyssey,” which tells the true story of NBA superstar Giannis Antetokounmpo, who was born in Athens, Greece to Nigerian parents.
According to Techcrunch, “Naija Odyssey” is a short film rather than a full-length feature film. A 12-minute running time is claimed. The short film “Naija Odyssey” represents WhatsApp’s foray into the entertainment industry, an unusual move for the social messaging app. “Naija Odyssey” seems to be a way to promote the brand, unlike Apple’s original content. This is because Antetokounmpo just signed a deal with WhatsApp, which is another first for the messaging app.
According to a recent Variety report, this film is a piece of branded content that capitalises on Antetokounmpo’s worldwide fame. In 2021, he was named MVP of the NBA All-Star Game for the Milwaukee Bucks. According to the report, WhatsApp is attempting to bring people from all over the world together.
WhatsApp “Naija Odyssey” Official Trailer
The official trailer for Naira Odyssey is available below. According to the trailer description on YouTube, the short film will depict the NBA star’s life and the world around him. It will tell the story of his life.
On September 21, 2022, this short film will have its world premiere on WhatsApp’s social media networks, including YouTube and the streaming service Amazon Prime Video.
Vivian Odior, WhatsApp’s global head of marketing, stated,