HomeNewsYouTube is testing 5 unskippable ads: Here's all you need to know

YouTube is testing 5 unskippable ads: Here’s all you need to know


Google-owned video platform YouTube is reportedly testing five unskippable ads instead of two before videos for users who do not have YouTube Premium. Several reports on Twitter and Reddit claim that free YouTube users are seeing five unskippable ads instead of two before a video begins playing on the Google-owned video platform. However, it is unclear whether this will become a permanent feature for all free users.

As users took to social media to express their displeasure, YouTube responded via its official Twitter handle, stating that this could happen with a specific type of ad. “Hmm… this could happen with a type of ad format called bumper ads, which are only up to 6 seconds long.” “You can send feedback directly from YouTube using the send feedback tool if you want,” YouTube said. This means that if the ads are “bumper ads” that are only 6 seconds long, you can see up to five of them. Only a few free YouTube users are currently seeing the five ads before a video, implying that the company is testing the new structure with a small group of users.

Youtube Premium Plans

If this has piqued your interest in finally subscribing to YouTube Premium, it costs Rs 129 per month for individuals and Rs 189 per month for families of up to six members. In addition to yourself, the Rs 189 per month YouTube Premium family subscription allows you to add up to five family members or friends. YouTube has the most advertisements of any platform. Not long ago, YouTube did not have as many ads—perhaps a couple of ads in a 10-minute or longer video. However, in recent years, the platform has become almost unbearable in terms of the amount of ads shown to non-Premium users in-between videos, as users put it.

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