Poco, the sub-brand of Xiaomi, is gearing up to expand its audio portfolio by launching its first truly wireless earbuds called the Poco Pods in India on July 29. The new Poco TWS earphones will be priced competitively under Rs. 1,500 at just Rs. 1,199 and will be available on Flipkart.
Poco Pods Launch Details
Poco made the launch announcement via a Twitter post and also created a dedicated landing page for the Poco Pods on Flipkart revealing the launch date, time, pricing, specifications, and design details.
The Poco Pods will go on sale starting 12 PM on July 29 exclusively via Flipkart. Poco is building hype around the launch by confirming various details prior to the official release.
Poco Pods Specifications and Features
As per the details shared on Flipkart, the Poco Pods will come equipped with 12mm dynamic drivers to deliver immersive audio. The TWS earbuds will have support for Bluetooth 5.3 connectivity and Google Fast Pair for easy pairing with Android devices.
The Poco Pods are claimed to deliver an impressive 30 hours of total playback time on a single charge. The earbuds and charging case combined offer this stellar battery backup as per Poco. The charging case packs a 440mAh battery while each earbud has a 34mAh battery.
With just 10 minutes of charging, you can get up to 90 minutes of playtime as the case supports fast charging via USB Type-C.
Other Key Features
- IPX4 rating for sweat and water resistance
- Touch controls for music playback and call management
- Environmental noise cancellation for improved audio experience
- Dual tone design in black and yellow
Poco’s Affordable TWS Earbuds Take on Competitors
The Poco Pods enter the budget TWS segment in India that is currently dominated by brands like boAt, Noise, Boult, Realme, and Xiaomi’s own Redmi.
By pricing it attractively at Rs. 1,199, Poco aims to undercut competitors and offer superior value for money with the feature-loaded Poco Pods.
The recently launched Redmi Buds 4 Pro are the closest competitors at a slightly higher Rs. 1,599 price tag.
With robust battery life, fast charging, IP rating, and easy connectivity, the Poco Pods present an exciting option for budget-conscious buyers looking for their first TWS earbuds.
Final Thoughts
Poco’s aggressive pricing and feature-set for its maiden TWS earphones could disrupt the budget true wireless segment. The Poco Pods launch will be closely watched by audio brands and consumers alike.
Poco will be leveraging the Xiaomi ecosystem and its popularity among younger consumers to market these affordable earbuds. The performance and real-world usage will dictate if the Poco Pods live up to their promise when they launch on July 29th.