Sony India has announced its partnership with renowned music icon King as the new brand ambassador for its audio product category. This collaboration marks a significant step for Sony India in strengthening its connection with the youth and bringing the essence of music closer to the hearts of consumers. Alongside the collaboration, Sony introduces the SRS-XV800 discless party speaker, designed to elevate the party experience to a whole new level.
Sony’s Collaboration with King: A New Era in the Audio Segment
The collaboration with King signifies Sony India’s commitment to empower consumers to enjoy music in its purest form. King’s passion for music, appreciation for high-quality sound, and resonance with Sony’s values make him the perfect fit for the brand ambassador role.
SRS-XV800: Elevating the Party Experience
Sony recently launched the SRS-XV800 discless party speaker, tailored to suit the Indian market with sound specifically tuned for India. The speaker delivers loud and clear sound with powerful bass, making it ideal for enjoying various Indian music genres like Bollywood, Punjabi, Tamil, Telegu, and more.
Sony SRS-XV800 Speaker Specifications
| Specification | Details |
|---|---|
| Speaker Type | 2-way, bass reflex |
| Number of Speakers | Tweeter Unit: 3, Woofer Unit: 2, Rear Tweeter Unit: 2 |
| Speaker Size | Tweeter Unit: Approx. 60mm, Woofer Unit: Approx. 170-170mm, Rear Tweeter Unit: Approx. 40mm |
| X-Balanced Speaker Unit | Woofer Unit |
| Sound Modes | Clear Audio+, MEGA BASS, Volume Step 51, DSEE, custom EQ band 3, LIVE SOUND, TV Sound Booster |
| Dimensions (W x H x D) | Approx. 317mm x 720mm x 375mm |
| Weight | Approx. 18.5 kg |
| Bluetooth Communication | Version 5.2 |
| Supported Codecs | SBC, AAC, LDAC |
| Frequency Transmission Range | 20 Hz–20,000 Hz (44.1 kHz sampling) |
| Frequency Range | 2.4 GHz |
| Input and Output Terminals | Stereo Mini Jack (IN), USB A, Optical Digital Input, Mic input, Guitar / MIC Input |
| Compatible Smartphone Apps | Sony |
| Battery Life | Approx. 25 H |
| Power Supply | AC 120-240V, 50/60Hz, Internal rechargeable |
| USB Power Port for Smartphone | USB A (5V 1.5A) |
| Power Consumption (OFF MODE) | 0.5W |
| Power Consumption (Networked Standby Mode) – Terminals | 2.0W (Bluetooth) |
| Water Protection | IPX4 (when placed vertically), IPX2 (when placed horizontally) |
Sony’s Dominant Market Share in Key Audio Categories
Sony India maintains a dominant share in key audio product categories. In the premium soundbar segment, their flagship A-Series 360 Spatial Sound Mapping soundbars have gained significant market share. Additionally, Sony has a strong presence in the Active Noise Cancelling segment, boasting a 78% share in headband headphones and showing a robust position in the truly wireless segment.
Sony’s strategy for success in the Indian audio market involves prioritizing innovation, localizing offerings, establishing a strong distribution network, and maintaining superior product quality and reliability to build a loyal customer base.
Sony India Brand Tagline “For The Music”
Sony has recently adopted the brand tagline “For The Music” for select audio products, highlighting its dedication to create authentic music experiences and support creator vision over everything. With the collaboration with King and the launch of the SRS-XV800 speaker, Sony India aims to create exceptional music experiences and connect with its consumers on a deeper level.
As they continue to dominate key audio categories, Sony’s commitment to innovation, localization, distribution, and customer satisfaction solidifies their position as a go-to brand for audio enthusiasts. Embracing sustainability further strengthens their impact in the Indian market, where music and entertainment hold significant value.