Sony India announces “King” as Brand Ambassador for Audio and unveils SRS-XV800 party speaker

Sony India has announced its partnership with renowned music icon King as the new brand ambassador for its audio product category. This collaboration marks a significant step for Sony India in strengthening its connection with the youth and bringing the essence of music closer to the hearts of consumers. Alongside the collaboration, Sony introduces the SRS-XV800 discless party speaker, designed to elevate the party experience to a whole new level.

Sony’s Collaboration with King: A New Era in the Audio Segment

The collaboration with King signifies Sony India’s commitment to empower consumers to enjoy music in its purest form. King’s passion for music, appreciation for high-quality sound, and resonance with Sony’s values make him the perfect fit for the brand ambassador role.

SRS-XV800: Elevating the Party Experience

Sony recently launched the SRS-XV800 discless party speaker, tailored to suit the Indian market with sound specifically tuned for India. The speaker delivers loud and clear sound with powerful bass, making it ideal for enjoying various Indian music genres like Bollywood, Punjabi, Tamil, Telegu, and more.

Sony SRS-XV800 Speaker Specifications

Speaker Type2-way, bass reflex
Number of SpeakersTweeter Unit: 3, Woofer Unit: 2, Rear Tweeter Unit: 2
Speaker SizeTweeter Unit: Approx. 60mm, Woofer Unit: Approx. 170-170mm, Rear Tweeter Unit: Approx. 40mm
X-Balanced Speaker UnitWoofer Unit
Sound ModesClear Audio+, MEGA BASS, Volume Step 51, DSEE, custom EQ band 3, LIVE SOUND, TV Sound Booster
Dimensions (W x H x D)Approx. 317mm x 720mm x 375mm
WeightApprox. 18.5 kg
Bluetooth CommunicationVersion 5.2
Supported CodecsSBC, AAC, LDAC
Frequency Transmission Range20 Hz–20,000 Hz (44.1 kHz sampling)
Frequency Range2.4 GHz
Input and Output TerminalsStereo Mini Jack (IN), USB A, Optical Digital Input, Mic input, Guitar / MIC Input
Compatible Smartphone AppsSony
Battery LifeApprox. 25 H
Power SupplyAC 120-240V, 50/60Hz, Internal rechargeable
USB Power Port for SmartphoneUSB A (5V 1.5A)
Power Consumption (OFF MODE)0.5W
Power Consumption (Networked Standby Mode) – Terminals2.0W (Bluetooth)
Water ProtectionIPX4 (when placed vertically), IPX2 (when placed horizontally)

Sony’s Dominant Market Share in Key Audio Categories

Sony India maintains a dominant share in key audio product categories. In the premium soundbar segment, their flagship A-Series 360 Spatial Sound Mapping soundbars have gained significant market share. Additionally, Sony has a strong presence in the Active Noise Cancelling segment, boasting a 78% share in headband headphones and showing a robust position in the truly wireless segment.

Sony’s strategy for success in the Indian audio market involves prioritizing innovation, localizing offerings, establishing a strong distribution network, and maintaining superior product quality and reliability to build a loyal customer base.

Sony India Brand Tagline “For The Music”

Sony has recently adopted the brand tagline “For The Music” for select audio products, highlighting its dedication to create authentic music experiences and support creator vision over everything. With the collaboration with King and the launch of the SRS-XV800 speaker, Sony India aims to create exceptional music experiences and connect with its consumers on a deeper level.

As they continue to dominate key audio categories, Sony’s commitment to innovation, localization, distribution, and customer satisfaction solidifies their position as a go-to brand for audio enthusiasts. Embracing sustainability further strengthens their impact in the Indian market, where music and entertainment hold significant value.


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