Vi Revolutionizes Postpaid Experience in India with ‘Choice’ Initiative

Vi Revolutionizes Postpaid Experience in India with 'Choice' Initiative

Vi, India’s leading telecom operator, is ushering in a new era of postpaid mobile plans with an innovative offering called ‘Choice.’ This groundbreaking initiative empowers Vi’s postpaid users with the freedom to customize their plans by selecting exclusive lifestyle benefits across categories like Entertainment, Food, Travel, and Mobile Security.

Tailoring Postpaid Plans to Unique Preferences

Vi is at the forefront of democratizing postpaid plans with its ‘Choice’ feature. This forward-looking proposition allows Vi Individual and Family Postpaid users to handpick benefits from a premium partner within four exclusive categories:

Entertainment (OTT):

  • Amazon Prime
  • Disney+Hotstar
  • SonyLiv
  • SunNXT


  • 6 Months Subscription to EazyDiner, offering up to 50% discounts at premium restaurants & bars


  • 1-year subscription of EaseMyTrip, offering Rs. 750 off on round-trip bookings or Rs. 400 off on one-way flight tickets every month

Safety of Smartphone:

  • 1-year subscription of Norton Anti-Virus protection for one mobile device

The availability of these offers is contingent on the plan that the user selects.

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Empowering Customers for the Digital Era

Avneesh Khosla, CMO of Vi, emphasized the significance of ‘Vi Max’ as a remarkable step towards innovation and customer-centricity. He stated, “Vi Max is not only about connectivity but also designed with an intent to empower our valued customers to determine the features that are most useful for an optimal experience as well as value for money.” The integration of preferred OTT subscriptions, enhanced security measures, and lifestyle privileges caters to the digital lifestyle of today’s users, delivering a holistic solution.

Beyond ‘Choice’: Additional Exclusive Benefits

Vi users enrolled in ‘Vi Max’ postpaid plans gain access to a plethora of exclusive benefits including Vi Games, Vi Music, Vi Jobs & Education, and Vi Movies & TV. Moreover, Vi Max postpaid plans offer unique features such as the ability to Set Your Own Credit Limit and Priority Customer Service.

Vi Max Individual Post-Paid Plans:

  • Plan 401: Choice Benefits – 6 Months Subscription of Amazon Prime
  • Plan 501: Choice Benefits: 1 Year Mobile Subscription to Disney+Hotstar
  • Plan 701: Choice Benefits – 1 Year Mobile Subscription of SonyLiv
  • RED X 1101: Choice Benefits – All listed choices

Vi Max Family Post-Paid Plans:

  • Plan 601: Choice Benefits – 2 Choices including 6 Months Subscription of Amazon Prime
  • Plan 1001: Choice Benefits – 2 Choices including 1 Year Mobile Subscription of Disney+Hotstar
  • Plan 1151: Choice Benefits – 2 Choices including 1 Year Mobile Subscription of SonyLiv

Vi is setting a new standard in postpaid plans by offering users the power to create a plan that perfectly aligns with their unique needs and preferences. With a commitment to innovation and customer-centricity, Vi is ushering in a postpaid revolution in India.


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