In a significant move to revolutionize the smartphone market in India, Xiaomi India has launched the Xiaomi Easy Finance (XEF) Program. This initiative is a digital loan disbursal program designed to provide consumers across the country with an easy and hassle-free smartphone ownership experience.
Strategic Partnerships for Seamless Experience
For this strategic alliance, Xiaomi India is partnering with axio, a pioneering digital consumer financial services player. This partnership aims to provide users with a seamless and hassle-free smartphone ownership experience. Additionally, they have also partnered with Trustonic, a trusted leader in security and services.
Benefits of the XEF Program
The XEF program offers instant approvals and a quick and easy digital process that involves no physical paperwork. It provides inclusive financial solutions to offer flexible and affordable options for individuals for smartphone purchases. Customers can own Redmi smartphones with no-cost EMI options.
Availability Across Various Outlets
Customers can avail the benefits of the XEF program through Mi Homes, Mi Studio, Mi Stores, Mi Preferred partners, regional retail chains, and all authorized outlets across the nation.
The program is starting with the Redmi 12 and aims to provide an inclusive, hassle-free smartphone buying experience. With this initiative, Xiaomi India continues to redefine consumer electronics in India.
We have always aimed to make technology accessible to all. With Xiaomi Easy Finance, we are taking another significant step towards achieving that goal. This program empowers us to offer our customers a convenient and easy financing solution. It ensures that owning Redmi smartphones is not only within reach but also a seamless and hassle-free digital experience, regardless of their location.
Mr. Muralikrishnan B, President, Xiaomi India
We are absolutely thrilled to announce our partnership with Xiaomi, as we embark on a mission to make smartphone purchasing more accessible and affordable for everyone. This collaboration can potentially revolutionize the smartphone market in tier 3 and tier 4 towns across India, empowering individuals to embrace the digital age without any limitations. With our innovative checkout finance product, we have already empowered millions of customers across e-commerce, electronics, travel, health and wellness and other segments. This partnership is a significant step towards bridging the financial gap and ensuring that technology reaches every corner of our country. Together with Xiaomi, we are paving the way for seamless smartphone adoption through hassle-free financing options.
Gaurav Hinduja, Co-founder, and MD, axio
We are incredibly excited to work in partnership with Xiaomi India and to support the increase in smartphone access and usage throughout the region. By sending timely payment reminders, we effectively minimize delinquency rates and empower our clients to expand their customer base by granting credit approval to a broader range of consumers.
Ajey Mehta, Vice President India, Trustonic