YouTube, the world’s largest video and music streaming platform, has announced its three principles for embracing generative AI in music. These principles reflect YouTube’s commitment to collaborate with the music industry and foster ethical innovation in AI.
What are YouTube’s AI music principles?
YouTube’s AI music principles are based on the following ideas:
- AI is here, and YouTube will adopt it responsibly with its music partners. YouTube and its music partners will explore the new creative possibilities that AI offers, while maintaining responsible practices and standards.
- AI is creating a new age of creative expression, but it must also protect and empower music partners who choose to participate. YouTube will balance the interests of artists, songwriters, and other rights holders with those of the creative community on YouTube.
- YouTube has built a trust and safety organization and content policies that are industry-leading. YouTube will scale these to meet the challenges of AI. YouTube will use AI to identify and address issues such as trademark and copyright abuse, misinformation, spam, and more.
YouTube says that these principles are not rules, but rather a general vision of how the platform plans to handle AI-generated music going forward. YouTube acknowledges that AI is a rapidly evolving technology that requires constant adaptation and collaboration.
How is YouTube collaborating with the music industry on AI?
To better understand the impact of AI on music, YouTube has launched the Music AI Incubator, a new program that brings together artists, songwriters, and producers from different backgrounds, genres, and levels of experience. The initial group of creators comes from Universal Music Group, one of the world’s leading music companies.
The Music AI Incubator will help gather insights on generative AI experiments and research that are being developed at YouTube. The creators will also advise YouTube on its AI-related musical tools and products.
Some of the names involved in the Music AI Incubator are Anitta, Björn Ulvaeus, d4vd, Don Was, Juanes, Louis Bell, Max Richter, Rodney Jerkins, Rosanne Cash, Ryan Tedder, Yo Gotti, and the Estate of Frank Sinatra.
YouTube says that it will share more details about specific technologies, monetization opportunities, and policies related to AI music in the next few months.